GENLED Brands™ Welcomes Bassem Salah to its Global Sales Team

GENLED Brands™ Welcomes Bassem Salah to its Global Sales Team

Date: August 06, 2019


August 6th, 2019

San Antonio, TX, August 4th, 2019 GENLED Brands – GENLED Brands makes a key hire, Bassem Salah as the Director of Sales in Dubai. He will be responsible for leading the GENLED Brands’ sales team in Dubai, service Middle East regions and increasing brand awareness and market share in the respective areas.

With over 12 years of LED lighting experience, Bassem Salah has worked with Zumtobel and Fagerhult, some of the finest European lighting groups in the MEINA region. He has designed, specified, and supplied large scale projects covering a wide range of applications and has developed and established a sustainable business revenue for the previous companies. Bassem Salah’s favorite quote from Steve Jobs is “I want to put a ding in the universe”, and that shows in his determination and work ethic.

From a large family in Shebin Elkom City in Egypt, Bassem Salah has an undergraduate degree in Electronics Engineering, and he obtained an MBA at Chiefly Business School in Australia. Bassem is also a member of the Engineering Syndicate of Egypt.

“Adding an individual of Bassem Salah’s caliber will pay dividends,” says Scott Vontobel, Global Sales Director for GENLED Brands. “His knowledge and experience will provide an anchor to our growing team of experienced sales executives. This will help propel GENLED AgiLight and GENLED Acolyte to a position of high visibility in the global marketplace.

GENLED AgiLight and GENLED Acolyte are continuously the leaders in the LED Signage and Architectural Lighting Industries. As part of GENLED Brands, each company provides leading/cutting edge solutions and unparalleled value throughout its’ specific product portfolio. Their cost-effective system solutions amount to savings for sign makers and end-users, and the quality and reliability of its’ products ensure a low maintenance cost throughout the lifetime of products.

For more information or any press inquiries, please contact Arvin Fang at +1 212.629.6830